Digital Marketing Strategist

Himani Mishra

Crafting data-driven digital experiences that connect brands with their audiences. Specializing in strategic storytelling, user journey optimization, and measurable growth.

Himani Mishra - Digital Marketing Strategist
Scroll to explore

Bridging Technology & Creativity

Education

Currently pursuing Digital Marketing Certification at the University of Washington, building on a foundation in Computer Science Engineering.

Global Perspective

International experience spanning India and Seattle, bringing diverse cultural insights to create locally resonant, globally informed strategies.

Data-Driven

Combining technical SEO expertise with creative storytelling to deliver measurable results and meaningful brand connections.

Professional Journey

Current

Digital Marketing Strategy Consultant

Seattle Soda / Natural Wave • Seattle, WA

  • Developed PNW-themed storytelling campaigns increasing local brand affinity by 40%
  • Conducted comprehensive website audits identifying critical UX improvements
  • Selected and managed influencer partnerships driving 25% increase in social engagement
Strategy SEO Audit Influencer Marketing
Previous

Administrative Coordinator

Land's End • Redmond, WA

  • Optimized store operations and visual merchandising for enhanced customer experience
  • Streamlined workflows resulting in 30% improvement in team efficiency
  • Coordinated promotional planning and retail floor organization
Operations Process Improvement Team Coordination
Previous

System Engineer

Enhance Rank • Delhi, India

  • Managed technical SEO initiatives driving 50% increase in organic traffic
  • Maintained WordPress infrastructure ensuring 99.9% uptime
  • Collaborated with marketing teams on data-driven growth strategies
Technical SEO WordPress Analytics

Featured Projects

Product Strategy

Amazon Trips

Designed omni-channel customer journey and personalization strategy for spontaneous travel experiences, integrating gamification with Amazon's ecosystem.

User Journey Personalization App Marketing
Brand Strategy

Lola Rose London

Repositioned UK jewelry brand for Seattle millennials, creating content strategy rooted in PNW aesthetics and local coffee culture.

Brand Repositioning Content Strategy Social Media
UX & CRO

Luxury Mattress Brand

Designed conversion-focused digital experience with A/B testing protocols, reducing decision paralysis for high-ticket purchases.

Conversion Optimization A/B Testing UX Design

Skills & Tools

Core Competencies

Brand Strategy
Persona Development
Customer Journey Mapping
Content Strategy
Market Research
Digital Storytelling

Digital Platforms

Google Analytics 4
SEO/SEM
Meta Ads
LinkedIn Ads
Email Marketing

Technical Marketing

UX/UI Principles
A/B Testing
CRO
Funnel Optimization
WordPress

Let's Create Something Amazing

I'm always excited to collaborate on innovative marketing strategies and digital experiences.